Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase by Chunyang Wang

Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2023

Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award de Argint Winner in Ambalaje Category

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Colors

The Design

About Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase

Zao din Satul Xinghua este un design de ambalaj pentru băutură spirtoasă chinezească. Motivul principal ilustrat prezintă procesul de cultivare a grâului și transformarea acestuia în băutură spirtoasă. Caracterul chinezesc al numelui seriei este combinat cu litere gotice europene. Liniile suple și modelele decorative fac legătura între tradiție și designul modern. Eticheta folosește un proces de presare cu argint cu linii fine, iar cutia utilizează linii întunecate UV care pot fi simțite la atingere. Sticla transparentă evidențiază culoarea limpede a băuturii. Designul își propune să prezinte băutura spirtoasă chinezească tinerilor și persoanelor din culturi diferite.

The Recognition

About the A' Design Award de Argint

Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Zao from Xinghua Village Ambalaj pentru Băuturi Spirtoase este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang