Mono Pizza Identitate de Brand by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2023

Mono Pizza Identitate de Brand

by Irina Kolosovska

Client: Irina Kolosovska

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

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Colors

The Design

About Mono Pizza Identitate de Brand

Mono Pizza este o identitate de brand creată pentru o pizzerie din Regatul Unit. Numele unește cuvintele Mona Lisa și pizza, legând arta plastică de gastronomie. Sigla îmbină chipul Monei Lisa cu forma rotundă a unei pizza. Semnul este desenat prin tehnica monoline și cu forme grafice regulate, astfel încât privirea calmă este sugerată fără detalii fine. Sunt folosite doar trei culori, iar contrastul dintre ele completează o compoziție clară și minimalistă. Identitatea este aplicată pe ambalajul pentru pizza, cu dimensiuni de 320 pe 320 pe 40 de milimetri, tipărit cu cerneluri Pantone.

The Recognition

About the A' Design Award de Bronz

Mono Pizza Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Mono Pizza Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Mono Pizza Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimensions & Packaging: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Tags: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Design Challenge: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Research: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiration: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Project Duration: The project started in April 2022 and work on the branding continues to this day.
Operation Flow: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Image Credits: Irina Kolosovska