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Natura Dried Fruits Fructe Uscate by Mohsen Koofiani
Natura Dried Fruits Fructe Uscate by Mohsen Koofiani
Natura Dried Fruits Fructe Uscate by Mohsen Koofiani
Natura Dried Fruits Fructe Uscate by Mohsen Koofiani
Natura Dried Fruits Fructe Uscate by Mohsen Koofiani

Bronz Ambalaje · 2024

Natura Dried Fruits Fructe Uscate

by Mohsen Koofiani

  • A' Design Award de Bronz 2024 in Ambalaje
  • CLIENT: Natura
  • Estimated Number of Design Views: 14,893
  • Verification code BA5095EA18 · Verify this award
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About Natura Dried Fruits Fructe Uscate

Acest design a beneficiat de combinația dintre sculpturi artistice, fructe și animale, deși trebuie menționat că au fost efectuate modificări subtile din punct de vedere artistic. Imaginile au încercat să stabilească o conexiune clară între animale, fructe și cultură. Însă, deoarece tema principală a designului este conservarea ecosistemului, pe lângă animalele erbivore, în unele locuri au fost folosite animale sălbatice (prădători) ca simbol al puterii. În acest ambalaj sunt folosite culori simple și puternice pentru a atrage mai multă atenție, iar ambalajul degradabil este utilizat pentru protejarea mediului înconjurător.

About the A' Design Award de Bronz

Natura Dried Fruits Fructe Uscate a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Natura Dried Fruits Fructe Uscate să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Natura Dried Fruits Fructe Uscate satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Press Kit

Unique Properties
In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging
Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags
Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology
All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge
In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research
Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration
In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration
The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow
Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi

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