AS Women Empowerement Cadou Corporativ by Antonia Skaraki

AS Women Empowerement Cadou Corporativ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fier in Design de Articole Cadou Competition Category.

FierArticole Cadou· 2024

AS Women Empowerement Cadou Corporativ

by Antonia Skaraki

Client: As

A' Design Award de Fier Winner in Articole Cadou Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement Cadou Corporativ

A|S a decis să creeze un cadou corporativ anual pentru a servi drept declarație și îndemn la acțiune, inspirat de necesitatea de a împuternici femeile de orice etnie, religie sau statut social. Tsikoudia cretană, o băutură grecească tradițională, a fost folosită pentru a umple sticle conturate pentru a simboliza diferite femei, fiecare având o față distinctă din lut în locul dopului, inspirată stilistic de vechile figurine cicladice. Acestea au transmis temele de Libertate, Schimbare, Egalitate, Justiție, Educație, Alegere și Putere. Fiecare sticlă a fost plasată într-o cutie dedicată cu reprezentări grafice artistice și un poster de perete.

The Recognition

About the A' Design Award de Fier

AS Women Empowerement Cadou Corporativ a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca AS Women Empowerement Cadou Corporativ să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, AS Women Empowerement Cadou Corporativ merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi