CZBank Youth Speech Contest Identitate Vizuală de Eveniment by Zhejiang Gongshang University

CZBank Youth Speech Contest Identitate Vizuală de Eveniment by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2024

CZBank Youth Speech Contest Identitate Vizuală de Eveniment

by Zhejiang Gongshang University

Client: CZBank

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identitate Vizuală de Eveniment

Concursul de Discursuri pentru Tineret CZBank este identitatea vizuală principală creată pentru un eveniment anual de discursuri organizat de CZBank pentru participanți tineri. Tema concursului este moștenirea culturii asemenea unor rădăcini și crearea unui viitor mai bun. Designul combină un microfon de discurs cu rădăcini de copac într-o formă liniară tridimensională. Formele întrepătrunse și materialele transparente exprimă transmiterea moștenirii culturale. Elementul vizual este extins pe afișele evenimentului, la locația de desfășurare a discursurilor și în promovarea în exterior, astfel încât se pretează utilizării în mass-media, în transmisiuni live și la fața locului.

The Recognition

About the A' Design Award de Bronz

CZBank Youth Speech Contest Identitate Vizuală de Eveniment a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca CZBank Youth Speech Contest Identitate Vizuală de Eveniment să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. CZBank Youth Speech Contest Identitate Vizuală de Eveniment satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao