Travel Buddy Joc de Browser by Stefan Maier-Wimmer

Travel Buddy Joc de Browser by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fier in Publicitate Competition Category.

FierPublicitate· 2024

Travel Buddy Joc de Browser

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award de Fier Winner in Publicitate Category

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Verified Award Winner

Verify Award Status for #153173

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The Design

About Travel Buddy Joc de Browser

Travel Buddy este o aventură interactivă care prezintă în mod ludic produsele Holiday Extras. Lumea de joc parallax creează o experiență virtuală de călătorie pe măsură ce jucătorii navighează. În rolul unui companion de călătorie, jucătorii ghidează un cuplu în planificarea vacanței, oferind sfaturi pentru o excursie reușită. Sfaturile conduc la un test amuzant despre tipul de călător, descoperind comportamentul de vacanță al fiecăruia. Pe lângă explorarea gamei de produse, jucătorii obțin perspective asupra propriilor preferințe de călătorie.

The Recognition

About the A' Design Award de Fier

Travel Buddy Joc de Browser a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Travel Buddy Joc de Browser să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Travel Buddy Joc de Browser merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel