Rebud Healing Garden Identitate de Brand by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2024

Rebud Healing Garden Identitate de Brand

by Jingling Zheng

Client: Jingling Zheng

A' Design Award de Bronz Winner in Grafică Category

11,708

Verified Award Winner

Verify Award Status for #153902

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebud Healing Garden Identitate de Brand

În spiritul incluzivității, ReBud a creat sanctuare unde poți intra în comuniune cu natura. Înrădăcinată în cercetarea științifică, promovează bunăstarea prin experiențe immersive în natură. Spațiile incluzive încurajează conștiința deplină, compasiunea și reziliența. În grădina vindecătoare, speranța prinde rădăcini, recuperarea înflorește, iar sentimentul de apartenență prosperă. La ReBud, te așteaptă o tapiserie de experiențe terapeutice, de la sesiuni de yoga liniștitoare la interludii muzicale intime, întâlniri de club de lectură și creație artistică în aer liber.

The Recognition

About the A' Design Award de Bronz

Rebud Healing Garden Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Rebud Healing Garden Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Rebud Healing Garden Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimensions & Packaging: The sizes vary based on their different uses.
Tags: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Production Technology: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Design Challenge: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Research: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiration: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Project Duration: The project started in New York in February 2023 and was completed in April 2023.
Operation Flow: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Team Members: Jingling Zheng
Image Credits: Jingling Zheng