Cinema Scaun by Juliano Schmidt is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design de Mobilier Competition Category.
BronzMobilier· 2024
Cinema Scaun
Client: Morada Decor
A' Design Award de Bronz Winner in Mobilier Category
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- Verified Award Winner
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The Design
About Cinema Scaun
Creat pentru a aduce oamenii împreună și a conecta nostalgia cinematografului, atât în medii rezidențiale, cât și corporative. Caracteristica sa cea mai remarcabilă este prelucrarea mecanică a părții frontale și fixarea spătarului din lemn tapisat. Utilizează șezuturi mulajate care urmează forma anatomică a corpului uman și, împreună cu spătarul flexibil, oferă un confort deosebit. Având în producția sa capacitatea de personalizare a produsului, cu numeroase opțiuni de finisare și acoperire, ceea ce crește și mai mult versatilitatea utilizării sale în cele mai diverse medii.
The Recognition
About the A' Design Award de Bronz
Cinema Scaun a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Cinema Scaun să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Cinema Scaun satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments.
Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest.
It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort.
Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments. - Dimensions & Packaging
- Width: 528mm, Depth: 615mm, Height: 893mm.
- Tags
- Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
- Production Technology
- The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology.
Painting done with a spray gun, using acrylic paint.
The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather. - Design Challenge
- To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire.
In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users. - Research
- Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art.
They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments.
The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness.
It transports us to a privileged position, that of director of our own stories. - Inspiration
- The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives.
Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration.
He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look.
It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism. - Project Duration
- Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil.
It was shown in June 2023 at the Salão de Gramado - Brazil - Operation Flow
- The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back.
Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece
Bringing the magic of Cinema to any environment. - Patents
- Copyright belongs to Morada Decor Móveis
- Team Members
- Juliano Schmidt
Rafael Schmidt - Image Credits
- Credit for all images to Jucimar Milese, Studio Perphoto Fotografia
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