Hao Prawns Ambalaj pentru Condimente by Jin Zhang

Hao Prawns Ambalaj pentru Condimente by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2024

Hao Prawns Ambalaj pentru Condimente

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award de Fier Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #154739

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Colors

The Design

About Hao Prawns Ambalaj pentru Condimente

Designerii utilizează o suprafață extinsă de alb pentru a se diferenția de produsele similare, folosind o combinație de personaje familiare de poker și raci pentru a crea un sentiment de familiaritate la consumatori; Deoarece caracterele chinezești ale numelui brandului pot fi pronunțate greșit cu ușurință, designerul a proiectat logo-ul în limba engleză al brandului folosind adnotări pinyin chinezești. Adăugarea tonului facilitează pronunțarea corectă a numelui brandului, iar forma tonului seamănă cu o bifă, formând astfel un element grafic auxiliar pentru brand.

The Recognition

About the A' Design Award de Fier

Hao Prawns Ambalaj pentru Condimente a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Hao Prawns Ambalaj pentru Condimente să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Hao Prawns Ambalaj pentru Condimente merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.