Challenger Ambalaj pentru băuturi alcoolice by Yao Wu

Challenger Ambalaj pentru băuturi alcoolice by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2024

Challenger Ambalaj pentru băuturi alcoolice

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner
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Colors

The Design

About Challenger Ambalaj pentru băuturi alcoolice

Challenger este un design de ambalaj pentru o pereche de sticle de băuturi spirtoase. Designul se inspiră din două povești clasice ale mitologiei chineze, Nezha în Palatul Dragonului și Wukong în Palatul Ceresc, și transmite un spirit al curajului de a înfrunta provocările. Sticlele sunt portocalii și albastre și poartă ilustrații tematice. Cutia este albastru închis cu margini aurii, iar elementele care îi reprezintă pe Wukong și Nezha sunt imprimate pe partea frontală prin embosare și folio auriu. Cutia se deschide asemenea unei uși duble, la un unghi oblic de 60 de grade, apoi stă vertical pe o suprafață plană.

The Recognition

About the A' Design Award de Argint

Challenger Ambalaj pentru băuturi alcoolice a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Challenger Ambalaj pentru băuturi alcoolice să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Challenger Ambalaj pentru băuturi alcoolice este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Dimensions & Packaging: Packaging box 30cm*12cm*22cm.
Tags: Challenger, Package design, Chinese Mythology, Chinese spirits
Production Technology: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Design Challenge: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Research: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inspiration: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Project Duration: The project began in May 2022 in Beijing and was completed in July 2022.
Operation Flow: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Team Members: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao