Moon and Chess Ambalaj pentru Turtă de Lună by Chen Di and Sun Sheng

Moon and Chess Ambalaj pentru Turtă de Lună by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2024

Moon and Chess Ambalaj pentru Turtă de Lună

by Chen Di and Sun Sheng

Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.

A' Design Award de Fier Winner in Ambalaje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Chess Ambalaj pentru Turtă de Lună

Lună și Șah este o cutie cadou pentru turte de lună, creată pentru Festivalul de Toamnă. Ambalajul combină motive din pictura chinezească Suzhou Prosperă cu cultura șahului. Albastrul este culoarea principală, completată de portocaliu, linii fine și modele detaliate. Cutia exterioară se desfășoară transformându-se într-o masă, iar cutia interioară este așezată pe aceasta pentru a servi ceaiul. Răsturnând blatul mesei se descoperă o tablă de șah, pe care piesele pot fi aranjate pentru o partidă. Materialele reciclabile și tratamentul hidrofug reduc deșeurile. Cutia are dimensiunile de 30 pe 20 pe 5 centimetri.

The Recognition

About the A' Design Award de Fier

Moon and Chess Ambalaj pentru Turtă de Lună a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Moon and Chess Ambalaj pentru Turtă de Lună să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Moon and Chess Ambalaj pentru Turtă de Lună merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimensions & Packaging: Length:30cm
Width:20cm
Height:5cm
Tags: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Production Technology: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Design Challenge: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Research: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiration: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Project Duration: Time: 20230601-20230920
Address: Suzhou
Operation Flow: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patents: none
Team Members: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Image Credits: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.