Timescape Magazin Flagship by Cheng-Chi Hung

Timescape Magazin Flagship by Cheng-Chi Hung is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2024

Timescape Magazin Flagship

by Cheng-Chi Hung

Client: Ones Interior Inc.

A' Design Award de Bronz Winner in Interior Category

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Verified Award Winner
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The Design

About Timescape Magazin Flagship

Renovarea magazinului Yuan Store prioritizează îmbunătățirea experienței de brand dincolo de semnalizarea tradițională. Îmbinând armonios exteriorul orientat spre stradă cu interiorul, creează o identitate unitară și immersivă. Designul integrează fațadele arhitecturale, trotuarele, vitrinele și spațiile interioare într-un stil fluid și armonios. Inspirată de Sclipire, Valuri și Ritm, plasa metalică modulară creează o suprafață elegantă cu curbe delicate, provocând normele în utilizarea materialelor din plasă expandată. Această abordare inovatoare generează o estetică maiestuoasă, curatorată cu rafinament.

The Recognition

About the A' Design Award de Bronz

Timescape Magazin Flagship a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Timescape Magazin Flagship să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Timescape Magazin Flagship satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
Dimensions & Packaging: Yuan Watches Store,having weathered the industrial period of the 1990s and the flourishing import of luxury goods in the 2010s,now confronts the challenges of globalization and urban decline in 2023.Establishing a local identity and brand spirit has become a crucial challenge.In contrast to the conventional emphasis on square footage efficiency in commercial spaces,this project envisions a nearly 1:1 ratio for multifunctional areas and commercial cabinet spaces.Art installations serve as spatial dividers, offering each brand the potential to organize themed events and attain a higher level of artistic promotion.
Tags: Commercial Space, Flagship Store, Expanded metal meshes, Water flow, Watch Store
Production Technology: The facade and pedestrian arcade are connected with a continuous curve,the metal mesh resembles that of the marble,establishing a material continuity between the exterior and interior.This fosters a flow from the urban into the pedestrian scale.The choice of using metal mesh is inspired by the similar ability of metal watch straps to create smooth and hard surfaces.While serving as the building's facade,it allows sunlight and wind to penetrate through.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces.
Design Challenge: 1.The challenge lies in the large scale stone cutting technique with a pronounced curvature,shaping an entrance image that flows like water and exudes grandeur.

2.Challenging the tension and regular arrangement of the expanded mesh material,with a focus on proportion control and construction quality,to create a majestic and gracefully coordinated architectural facade design.
Research: The commercial streets in Taichung,feature chaotic signages,resulting in disorderly streets.Street shops face challenges from malls and online shopping.The integrated design of streets,architectural facades,interior spaces creates a spatial atmosphere and enhances brand recognition.The project was planned by architects,landscape and interior designers collaboratively.
Since its opening,lots of brand events have been organized,providing unique experience. It’s not only boosted performance by 60% but also stands as a successful case of brand space revitalization.
Inspiration: In the new plan,the design incorporates architectural facades,sidewalks,storefronts,and interior spaces in a fluid style inspired by the graceful flow of water from Sparkling,Waves,and Rhythm.The spaces are divided by layers of walls or curtains,like a waterfall that separates the hidden cave.As the shop distinguishes between an open commercial exhibition and private space,these layers both divide and beckon the visitor.During events,not only create abackdrop but also boundaries within the space
Project Duration: The project commenced planning and design in Taipei in December 2022,completed related projects in Taichung in July 2023,and celebrated its grand opening in Taichung in August 2023.Since the store's inauguration,it has hosted several events,catering to different brands,effortlessly transforming the shop into a spectacle,casino,or musical performance venue.The space's easy adaptability as a street shop aims to provide a unique experience for the client.
Operation Flow: 1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
7.The VIP room offers an undisturbed space for guests to appreciate watches.
Team Members: Design Director:Cheng Chi Hung
Image Credits: Image #1: Creator Ones Interior Inc., Timescape, 2023.
Image #2: Creator Ones Interior Inc., Timescape, 2023.
Image #3: Creator Ones Interior Inc., Timescape, 2023.
Image #4: Creator Ones Interior Inc., Timescape, 2023.
Image #5: Creator Ones Interior Inc., Timescape, 2023.