Heu 70th Anniversary Logo și Sistem de Identitate Vizuală by Li Tiebin is a highly esteemed winner of the very prestigious 2024 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2024

Heu 70th Anniversary Logo și Sistem de Identitate Vizuală

by Li Tiebin

Client: Harbin Engineering University

A' Design Award de Argint Winner in Grafică Category

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Colors

The Design

About Heu 70th Anniversary Logo și Sistem de Identitate Vizuală

Acest design prezintă cu succes evoluția de 70 de ani a școlii. Prin studiul datelor și cercetarea campusului, utilizează în mod inovator metoda totemurilor pentru a exprima firul narativ. Integrează elemente ale culturii istorice și tehnologiei de cercetare științifică a școlii. Imaginile sunt simplificate în simboluri și reorganizate pentru a transmite mesajul. Combinat cu linii ondulate, formează un logo solemn cu cifra 70, îmbunătățind lizibilitatea în comunicarea design-ului. Prezintă lumii farmecul unic și realizările remarcabile ale școlii.

The Recognition

About the A' Design Award de Argint

Heu 70th Anniversary Logo și Sistem de Identitate Vizuală a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Heu 70th Anniversary Logo și Sistem de Identitate Vizuală să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Heu 70th Anniversary Logo și Sistem de Identitate Vizuală este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.