Park Lane Complex Centru de Vânzări by Nic Lee

Park Lane Complex Centru de Vânzări by Nic Lee is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2024

Park Lane Complex Centru de Vânzări

by Nic Lee

Client: China Resources Land South China Guangzhou Co.

A' Design Award de Bronz Winner in Interior Category

14,110
Verified Award Winner
Verify Award Status for #158541

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Park Lane Complex Centru de Vânzări

Park Lane Complex este un centru de vânzări din Guangzhou, China, cu o suprafață de 2164 de metri pătrați. Interiorul îmbină curțile tradiționale cu clădiri de stil occidental și o galerie pietonală pentru a îmbunătăți circulația. O curte centrală se întinde pe ambele etaje și le conectează vizual. Intrarea de la etajul al doilea urmează un plan în buclă pătrată, care funcționează atât ca zonă de întâmpinare, cât și ca spațiu de expunere. Travertinul roșu adaugă căldură și textură interiorului neutru. O sală de mese privată utilizează un grilaj din lemn, asemănător unei rețele, pentru a echilibra lumina și intimitatea.

The Recognition

About the A' Design Award de Bronz

Park Lane Complex Centru de Vânzări a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Park Lane Complex Centru de Vânzări să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Park Lane Complex Centru de Vânzări satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guangzhou's dynamic cityscape, shaped by its geography and commerce, epitomizes the blending of north-south and east-west cultures. Waterfrom Design highlight this synthesis through spatial design, seamlessly integrating traditional courtyards with Western-style buildings and pedestrian arcade. Our choice of materials, such as red travertine from the Middle East, pays homage to Guangzhou's Lingnan culture "red standstone" while also exemplifying its cross-regional approach to material sourcing from the West.
Dimensions & Packaging: Project Area: 2164 square meters
Tags: sales center, city culture, red travertine, stairs, Guangzhou
Production Technology: Waterfrom Design integrate courtyards and pedestrian arcade to create efficient interior circulation. The second-floor entrance is designed in a layout resembling the Chinese character "回", doubling as a welcoming area and display space. A central courtyard spans both floors, illuminating their relationship.
Design Challenge: Lingnan's original cultural aesthetics were often ornate and intricate, featuring common elements like carvings and colored glass. To present their culture in a more abstract way, Waterfrom Design rely on spatial circulation and material choices to convey the city's historical context. This approach ensures that despite its modernization, the architecture remains compatible with local traditions.
Research: In addition to material selection, many spaces within the venue draw inspiration from traditional Guangzhou festivals and gatherings, such as the commonly observed lantern parades. Waterfrom Design incorporate symbolic elements into sleek and transparent glass lamp posts, transforming the space into a different atmosphere after dark.
Inspiration: In southern cities like Guangzhou, commercial ports have shaped a diverse architectural landscape blending Eastern and Western styles. Traditional courtyards and modern Western-style buildings coexist, defining the city's character. Leveraging "blank spaces" in both styles, Water From Design optimize spatial layout by integrating courtyards and covered walkways, enhancing indoor circulation and maximizing space efficiency for seamless indoor-outdoor transitions.
Project Duration: Located in Guangzhou, China, this project is started in May 2023 and completed in September 2023.
Operation Flow: Adjacent to the entrance, a long courtyard hosts a café on the first floor. The main wall extends upwards, blending with sculptural elements like split rock-like stairs and a bar area. Red sandstone dominates the visual landscape, adding warmth and texture to the neutral interior, creating a memorable ambiance. The private dining hall, strategically positioned away from the main circulation pathways, sits in a secluded corner opposite the courtyard. Drawing inspiration from floral walls, it employs a lattice-like wooden grille technique, balancing light and privacy effectively.
Image Credits: Photographer One Thousand Degrees Image