Park Lane Complex Centru de Vânzări by Nic Lee

Park Lane Complex Centru de Vânzări by Nic Lee is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2024

Park Lane Complex Centru de Vânzări

by Nic Lee

Client: China Resources Land Co.Ltd

A' Design Award de Bronz Winner in Interior Category

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Verified Award Winner
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Colors

The Design

About Park Lane Complex Centru de Vânzări

Complexul Park Lane este un centru de vânzări din Dongguan, China, care se întinde pe o suprafață de 2400 de metri pătrați. Interiorul se inspiră din grădinile chinezești din secolul al XI-lea, unde profunzimea spațială exprima bogăția. În loc să copieze elemente tradiționale precum podurile curbate și pavilioanele, designul împarte interiorul în volume suprapuse și stivuite care creează un sentiment de progresie. Suprafețele din piatră în nuanțe de verde, turcoaz și albastru evocă texturile munților, în timp ce tonurile de gri și alb reflectă vegetația exterioară. Mai multe trasee permit ca spațiul să fie perceput din poziții și înălțimi diferite.

The Recognition

About the A' Design Award de Bronz

Park Lane Complex Centru de Vânzări a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Park Lane Complex Centru de Vânzări să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Park Lane Complex Centru de Vânzări satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This large-scale project strategically positioned near a subway exit and central park aims to meet future commercial needs while blending into the urban landscape. Ground-level floors are indented to create pedestrian space, while indoor volumes are stacked flexibly. Departing from linear pathways, the design emphasizes experiential flow over efficiency.
Dimensions & Packaging: Project Area: 2400 square meters
Tags: sales center, large-scale development, garden, indoor architecture, marble
Production Technology: In terms of materials, the texture of the stone symbolizes rugged mountains, emitting shades of green, teal, and blue in an orderly yet casual arrangement. The complementary hues of gray, white, and various greens echo the overall tones of outdoor greenery winding through the architectural gaps. In detailing, stone joints are carefully treated, with facades blending concave and convex techniques at corners to embed custom wall lights, all reflecting a restrained elegance down to the last detail.
Design Challenge: Before catering to the demands of luxurious living at the top, we believe that in contemporary values, "balance" holds more significance than "luxury". Rather than superficially adorned symbolism, we should delve into the underlying taste of "luxury", nurturing cultural mechanisms from the past to enrich modern spaces through design.
Research: The project is intended to operate for a decade and then be handed over for sustainable community use. The developer also plans to incorporate green belts to connect the streets, balancing the ratio of nature to civilization. Rather than focusing solely on contemporary aesthetic symbolism, we believe in delving into the underlying taste of "luxury" and exploring the mechanisms of preserving and enriching culture from the past, integrating them into modern spaces through design.
Inspiration: Taking cues from 11th-century Chinese gardens, where spatial essence represented wealth's depth, our design recreates their meandering visual atmosphere. Space is divided into multiple volumes, overlapped and stacked to create a sense of progression. Even void areas showcasing scale are angled to avoid complete vertical penetration. This approach establishes a refined cultural hub, blending tradition with contemporary adaptability.
Project Duration: Located in Dongguan, China, this project is started in January 2022 and completed in May 2023.
Operation Flow: Even stationary architecture can accommodate user behavior flexibly. Paths are not limited to one; the same space can be appreciated from various positions and heights, offering the joy of exploration and discovery, akin to the pleasures found in gardens.
Image Credits: Photographer Vincent Wu