Satine Fresh Milk Ambalaj Lapte by Pesign

Satine Fresh Milk Ambalaj Lapte by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2024

Satine Fresh Milk Ambalaj Lapte

by Pesign

Client: Yili Group

A' Design Award de Bronz Winner in Ambalaje Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Ambalaj Lapte

Satine Fresh Milk este un design de ambalaj în ediție limitată pentru un produs de lapte proaspăt. Recipientul are forma unei cutii de lapte și este realizat din plastic PE degradabil. Forma grafică se bazează pe un cap de dragon înconjurat de nori și flori auspicioase, simboluri tradiționale de Anul Nou. Un procedeu de perforare inspirat de arta tradițională a ferestrelor creează un model delicat. După consumarea laptelui, ambalajul poate fi reutilizat de copii ca săculeț norocos pentru dulciuri, ca lampă de veghe sau ca lanternă festivă. Opțiunile de reutilizare reduc deșeurile și prelungesc durata de viață a ambalajelor festive.

The Recognition

About the A' Design Award de Bronz

Satine Fresh Milk Ambalaj Lapte a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Satine Fresh Milk Ambalaj Lapte să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Satine Fresh Milk Ambalaj Lapte satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua