Bronz Ambalaje · 2024
Guotai Longjiu Zuncang Ambalaj Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award de Bronz 2024 in Ambalaje
- CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
- Estimated Number of Design Views: 20,802
- Verification code 3F700020ED · Verify this award
Colors
About Guotai Longjiu Zuncang Ambalaj Baijiu
Guotai Longjiu Zuncang este un design de ambalaj pentru un baijiu chinezesc de lux, produs în zona Râului Chishui. Modelul auriu central evocă Râul Chishui traversând Podișul Yunnan-Guizhou și un dragon mișcându-se prin nori. Sticla din ceramică are forma unui sigiliu imperial din jad și este închisă cu un capac metalic în partea superioară. Brocartul, un textil tradițional chinezesc țesut, formează eticheta și evocă țesătura robelor imperiale cu dragon. Liniile dragonului, desenate manual, au fost convertite în date punctuale pentru războiul de țesut. Sticla are dimensiunile de 90 pe 90 pe 215 milimetri.
About the A' Design Award de Bronz
Guotai Longjiu Zuncang Ambalaj Baijiu a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Guotai Longjiu Zuncang Ambalaj Baijiu să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Guotai Longjiu Zuncang Ambalaj Baijiu satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Press Kit
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
