Hwg Campus Lu Sistem de Orientare by Thomas Geissert

Hwg Campus Lu Sistem de Orientare by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2025

Hwg Campus Lu Sistem de Orientare

by Thomas Geissert

Client: Teamgeissert

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
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Colors

The Design

About Hwg Campus Lu Sistem de Orientare

Scopul a fost de a crea un sistem cu propria sa identitate și originalitate. Sistemul de semnalizare și informare are astfel un limbaj de design clar și preia elemente arhitecturale ale noii clădiri. Un concept cromatic facilitează orientarea. Acesta întâmpină și informează studenții în exterior (parcare, campus), îi ghidează către intrări și în interiorul clădirilor către departamentele și facilitățile dorite. Accentul este pus pe lizibilitate, accesibilitate și recunoaștere. A fost dezvoltată o soluție care nu urmează tendințe efemere, ci este durabilă în formă și materialitate.

The Recognition

About the A' Design Award de Bronz

Hwg Campus Lu Sistem de Orientare a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Hwg Campus Lu Sistem de Orientare să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Hwg Campus Lu Sistem de Orientare satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT