Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă de Kun Yen Lu

Lucrarea Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă de Kun Yen Lu este un câștigător de mare prestigiu al premiului 2025 A' Design Award de Bronz în Categoria de Competiție Design Interior.

BronzInterior· 2025

Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă

de Kun Yen Lu

Client: Rumo Interior Design

Câștigător al premiului A' Design Award de Bronz în Categoria Interior

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Designul

Despre Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă

Sculptură Conectoare este designul interior al unui magazin de lenjerie intimă din Taiwan, acoperind aproximativ 148,7 metri pătrați. Spațiul renovat prezintă două branduri ale aceleiași companii. Pereții despărțitori au fost eliminați, astfel încât noua zonă a brandului se citește ca o extensie a celei originale. Tonurile de gri, cornierul de oțel galvanizat, luminile neon și cărămizile spaniole amintesc de originile industriale și en-gros. Sticla, oglinzile, acrilicul și formele curbate definesc zona mai nouă. Un tejghea centrală unește ambele zone de expunere. Designul leagă istoria companiei de o imagine reînnoită.

Recunoașterea

Despre A' Design Award de Bronz

Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Connecting Sculpture Design Interior pentru Magazin de Lenjerie Intimă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The left and right brand display areas use gray tones to create a calm ambiance, reflecting the brand's industrial wholesale origins. The central counter connects both brands, with brick walls paying homage to the old factory style. Glass and mirrors symbolize modernization, while glass-covered bricks near the new area highlight heritage and innovation. The original display uses galvanized steel and neon lights for a nostalgic feel, while the new area features sculptural curves symbolizing the modern feminine form. Metal elements echo the original steel, seamlessly blending tradition with contemporary design.
Dimensiuni și Ambalare: This project renovates a 25-32-year-old store, covering approximately 148.7 square meters. The space serves as a display area for both new and original brands. Previously, partitions divided them into separate areas. To strengthen their connection, the designers removed the partitions, making the new brand feel like a natural extension of the original. This approach enhances customer trust while distinguishing the store with a unique layout. The central counter unites both brands under one company, improving recognition and facilitating corporate management.
Etichete: Commercial space, lingerie, wholesale, fusion of old and new, modernization, neon lights
Tehnologie de Producție: Materials: iron parts, transparent glass, galvanized angle steel, corrugated board, metal plate, stone paint, neon lights, acrylic, Spanish bricks, etc. The acrylic used extensively in the original brand area reduces the strong visual impact caused by saturated colors with a sense of transparency, but maintains the divisions brought by large-area color blocks, becoming the visual dividing line between display areas. The Spanish brick hollow design of the counter and the mirror correspond to nostalgia and the new generation, symbolizing the progress and integration of the dual brands.
Provocare de Design: Each shelf was custom-made without a ready-made template, requiring the design team to tackle the challenge of integrating neon lights with angle steel. They had to open molds and collaborate with an acrylic factory to produce parts. To maintain aesthetics, laser cutting technology was used to avoid visible hardware like suspenders and screws. In the new brand area, curved glass and middle display shelves were also customized, adding complexity. Balancing functionality, durability, and execution posed challenges. The team dedicated significant time and effort while also considering store business hours, making the project even more demanding.
Cercetare: In JIALI's display area, angle steel frames serve as display cabinets, while neon lights highlight the brand's localization. Movable display cabinets are inspired by stacked cardboard boxes from the store's earlier days, echoing the company's industrial origins. In the Classy brand area, the designers embraced contrast and innovation. Metal plates symbolize the company's early growth years, while curved elements reflect modern women's body ideals. From visual aesthetics to deeper meaning, the design seamlessly connects to the brand's heritage and philosophy.
Inspirație: JIALI, established in 1992, has thrived for 32 years. With the launch of its new brand 'Classy,' it also seeks a refreshed image. The design team removed partitions, extending the space into the new display area. Retro elements like bricks and neon lights were reinterpreted with modern techniques, blending nostalgia with innovation. This transformation connects two generations, seamlessly integrating tradition with contemporary fashion. The revitalized space not only honors JIALI's legacy but also marks an exciting new chapter for the brand.
Durata Proiectului: The project finished in July 2023 in Taiwan.
Flux Operațional: Initially, the owner had few opinions on space planning, but after completion, he was amazed by the aesthetic presentation and deeper meaning. He felt the designers had successfully given the brand a fresh look. By cleverly integrating the brand's history into the space, the design became an excellent focal point for customer engagement and online marketing. The setup allows new customers to understand the brand's story while enabling existing customers to connect with its renewed image. The renovation blends old and new, reshaping people's perception of the brand.
Membrii Echipei: Kun-Yen Lu
Credite Imagini: Rumo Interior Design