Astoria Collection Veselă by Luzerne is a highly esteemed winner of the very prestigious 2025 A' Design Award de Argint in Ustensile de Bucătărie Competition Category.

ArgintUstensile de Bucătărie· 2025

Astoria Collection Veselă

by Luzerne

Client: Luzerne

A' Design Award de Argint Winner in Ustensile de Bucătărie Category

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Verified Award Winner

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Colors

The Design

About Astoria Collection Veselă

O colecție regală inspirată de domnia Reginei Victoria, Astoria te transportă înapoi într-o epocă de grandoare, oferind o colecție care emană opulență și farmec atemporal. Radiind rafinament cu silueta sa ornamentală, Astoria este o piesă statement în alb pur. Formele sculptate canalizează grația erei victoriene, îmbinând în același timp minimalismul cu rafinamentul modern. Fiecare piesă este sculptată meticulos cu detalii complexe și finisată cu o glazură lucioasă, demonstrând măiestrie excepțională. Astoria combină opulența cu practicitatea, aducând splendoare regală la masă.

The Recognition

About the A' Design Award de Argint

Astoria Collection Veselă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Astoria Collection Veselă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Astoria Collection Veselă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Astoria is a regal collection inspired by Queen Victoria’s reign. Radiating sophistication with its minimalist, ornate silhouette, Astoria is a statement piece in pure white, perfect for a noble atmosphere. The timeless, sculpted shapes impart classic poise and timeless elegance. Each piece is meticulously crafted with intricate detailing and finished with a lustrous glaze, showcasing exceptional craftsmanship. It resists stains and scratches, ensuring lasting elegance and functionality. Designed for modern living, the collection fits seamlessly into homes, hotels, and restaurants. Astoria combines opulence with practicality, making it perfect for any occasion.
Dimensions & Packaging: Round Plates: D 169mm - 269mm x
H 20mm - 30mm
Oval Plates: L 202mm – 304mm x
H 23mm – 31 mm
Soup Plates: D 235mm – 263mm x
H 39mm – 47mm x
246ml – 409ml
Bowls: D 129mm - 191mm x
H 60mm - 79mm x
336ml - 1033ml
Cup: L127mm × S102mm × H66mm × 220ml
Tags: Tableware, Handcrafted, Ceramicware, Clay Pottery, Stoneware, Ceramics, Porcelain, Bone China, Blanc de Chine, Craftsmanship
Production Technology: Astoria is crafted from Luzerne's signature blend of clay sourced from Dehua, China, known for its purity and durability. This clay is the ideal base, bringing resilience and an elegant aesthetic to each piece. The production involves hand moulding, followed by the creation of a plaster master mould. Our specially formulated clay is then shaped using a casting technique that integrates both manpower and machinery. Each piece is meticulously sculpted with intricate detailing and finished with a lustrous glaze. The glazing process combines automated equipment and skilled handwork to ensure a clean, consistent finish. This resists stains and scratches, ensuring lasting elegance and functionality.
Design Challenge: The greatest challenge in designing the Astoria Collection was striking a balance between intricate Victorian-era embossing and modern subtlety. Researching and recreating historical designs was difficult, as deep embossing from the past needed refinement to provide a contemporary aesthetic. Achieving this delicate balance posed production challenges as it demanded precision and finesse. We overcame these obstacles by blending traditional craftsmanship with modern technology, ensuring the designs remained detailed yet understated.
Research: For this project, the research was on the rich opulence of the Victorian era, with a particular focus on its timeless aesthetic and ornate detailing. Research was conducted to study the elaborate silhouettes characteristic of the period, which formed Astoria’s intricate shapes. Careful consideration was given to accessories that complement the collection, ensuring a cohesive and elegant design.
Inspiration: Inspired by the refined sophistication during Queen Victoria’s reign, Astoria transports you back to a time of grandeur and grace, offering a collection that exudes opulence and timeless charm. A statement piece in pure white, perfect for a noble, celebratory atmosphere, each piece captures the elegance and intricate detailing of Victorian decorative arts. The collection’s ornate silhouettes channel the grandeur of the Victorian era while blending minimalism with modern sophistication. Truly, Astoria brings regal splendour to the table.
Project Duration: The project started in October 2023 and finished in January 2024 in Singapore.
Operation Flow: Users operate the tableware by placing food or beverages on/in the objects, such as plates, bowls, or cups. Its operation is simple and intuitive, designed for serving and consuming food. Astoria transforms in its use and presentation. Items can be stacked for storage, and used interchangeably . For example, bowls can be served on different plates, and cups can be paired with different saucers depending on the setting. Astoria’s pronounced shapes ensure comfortable handling and stability when in use, whether for dining or serving.
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