Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură by Jeff Wu

Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2025

Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură

by Jeff Wu

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură

Grace Flow Protein Boost este un design de ambalaj pentru sticlă destinat unei băuturi funcționale bogate în proteine, adresată tinerilor pasionați de fitness. Proteina lichidă poate fi deschisă și consumată imediat, fără a fi nevoie de amestecarea specifică pudrei proteice. Elementul vizual principal unește caracterul chinezesc pentru „răcoare” cu numele brandului scris cu litere latine, cele două împărtășind trăsături comune. Gâtul sticlei este conceput sub forma unui mâner, iar diferențele de culoare indică aromele disponibile. Sticla este realizată din PET prin turnare cu suflare și întindere, iar întregul corp este învelit într-o folie termocontractibilă de culoare metalizată.

The Recognition

About the A' Design Award de Bronz

Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Grace Flow Protein Boost Ambalaj pentru Sticlă de Băutură satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu