Kinokomeshi Ambalaj by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2025

Kinokomeshi Ambalaj

by Kikumi Yoshida

Client: Taiai Co.

A' Design Award de Bronz Winner in Ambalaje Category

14,013

Verified Award Winner

Verify Award Status for #164676

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kinokomeshi Ambalaj

Acest set kamameshi oferă o experiență de masă în aer liber, permițându-vă să vă bucurați de aromele de ciuperci în natură. Ambalajul prezintă o imagine a munților din Prefectura Ehime, cu ștanțare cu folie de aur pe logo pentru o notă rafinată. Culorile vibrante, inspirate de echipamentele pentru exterior, ies în evidență în medii naturale. Cutia rezistentă poate susține greutatea orezului și a dashi-ului, asigurând durabilitatea în timpul transportului. Acest design echilibrează aspectul practic cu o conexiune profundă cu natura, făcând setul ideal pentru pasionații de activități în aer liber care caută confort și meșteșug de calitate.

The Recognition

About the A' Design Award de Bronz

Kinokomeshi Ambalaj a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Kinokomeshi Ambalaj să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Kinokomeshi Ambalaj satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimensions & Packaging: 130 mm (W) x 35 mm (D) x 200 mm (H)
Tags: Kamameshi, Japanese food, package design, Japanese food
Production Technology: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Design Challenge: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Research: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiration: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Project Duration: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Operation Flow: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.