King Mo Magazin de Bijuterii de Masato Kure

Lucrarea King Mo Magazin de Bijuterii de Masato Kure este un câștigător de mare prestigiu al premiului 2025 A' Design Award de Aur în Categoria de Competiție Design Interior.

AurInterior· 2025

King Mo Magazin de Bijuterii

de Masato Kure

Client: King Mo

Câștigător al premiului A' Design Award de Aur în Categoria Interior

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Culori

Designul

Despre King Mo Magazin de Bijuterii

King Mo este un magazin de bijuterii care reunește mai multe branduri de bijuterii într-un singur interior. Designul se bazează pe ideea unei acumulări de pietre prețioase. Tavanul este format din tije de oțel albe dispuse de-a lungul unor curbe matematice, creând un model tridimensional care pare să se schimbe în funcție de unghiul de vizualizare. Fiecare tijă are un diametru de 80 de milimetri și găzduiește în interior sisteme de iluminat și de stingere a incendiilor tip sprinkler. Tijele au fost numerotate și instalate în ordine, deoarece lungimile lor variază. Magazinul se întinde pe 1200 de metri pătrați, dintre care aproximativ 500 de metri pătrați sunt zone comune.

Recunoașterea

Despre A' Design Award de Aur

King Mo Magazin de Bijuterii a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca King Mo Magazin de Bijuterii să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. King Mo Magazin de Bijuterii creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves.

The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience. The boutique goes beyond being just a display space; it elevates each piece’s unique beauty, offering visitors an experience akin to walking through an art gallery, where the jewelry becomes an art form in its own right.
Dimensiuni și Ambalare: The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas.
Etichete: Jewelry Showcase,Geometric,Organic
Tehnologie de Producție: To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design.
Provocare de Design: This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity. Despite these obstacles, the team found innovative solutions to harmonize aesthetics and functionality, ultimately providing visitors with an extraordinary spatial experience.
Cercetare: This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion.

As a composite store featuring various jewelry brands, the spatial design respects the identity of each brand while ensuring overall harmony and continuity. This allows customers to easily discern the characteristics of each brand while experiencing a unified aesthetic within the larger environment. The approach appeals to customers' emotions, fostering stronger emotional connections and encouraging purchase intent. In the competitive jewelry market, this design strategy establishes a distinctive position and lays the groundwork for building customer loyalty.
Inspirație: The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions.
Durata Proiectului: The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China.
Flux Operațional: The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony.

In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses.
Membrii Echipei: Masashi Ota
Yosuke Tsukamoto
Credite Imagini: Photo:ingallery