Neuro X Jucărie pentru Antrenarea Concentrării by Liu Qinyang and Wang Yuchen

Neuro X Jucărie pentru Antrenarea Concentrării by Liu Qinyang and Wang Yuchen is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Jucării Competition Category.

BronzJucărie· 2025

Neuro X Jucărie pentru Antrenarea Concentrării

by Liu Qinyang and Wang Yuchen

Client: Central Academy of Fine Arts

A' Design Award de Bronz Winner in Jucărie Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Neuro X Jucărie pentru Antrenarea Concentrării

Neuro X este o jucărie pentru antrenarea concentrării, destinată copiilor cu vârsta de cinci ani și peste. Setul conține patru N-blocuri și o bandă pentru cap. Banda pentru cap colectează semnalele undelor cerebrale într-un mod non-invaziv și le trimite blocurilor printr-o conexiune wireless. Fiecare bloc își ajustează electromagneții interni, astfel încât ferofluidul păstrat într-o soluție pe bază de apă își schimbă forma și ritmul. O concentrare mai puternică generează forme mai dinamice și mai complexe. Blocurile pot fi schimbate între ele pentru a explora diferite niveluri de dificultate. Toate componentele sunt realizate din materiale sigure și sunt sigilate ermetic.

The Recognition

About the A' Design Award de Bronz

Neuro X Jucărie pentru Antrenarea Concentrării a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Neuro X Jucărie pentru Antrenarea Concentrării să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Neuro X Jucărie pentru Antrenarea Concentrării satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Children naturally face challenges with attention control during development, but criticism can harm their confidence. Studies show that unconscious focus during play and exploration supports prefrontal cortex development. We aim to use play as a tool to aid this growth. The attention-training toy employs a commercial tgam module to capture eeg signals, using them to control ferrofluid's shapes and rhythms, enabling "thought-driven interaction." This merges physiological signals with physical materials, blending art and technology to create a unique experience that fosters sustainable attention development.
Dimensions & Packaging: Product Dimensions: N-blocks: Width 180 mm x Depth 180 mm x Height 60 mm, medi-headband: Width 210mm x Depth 240mm x Height 45mm Recommended Age: 5 and over Recommended number of players: 1 Kit includes: 4 N-blocks, 1 medi-headband
Tags: Focus Training Toy, Child-Friendly Design, Edutainment, EEG, Art and Technology
Production Technology: Technically, we have made this a reality. The headband includes a commercial tgam module that non-invasively collects eeg signals. The n blocks receive the collected signals via bluetooth, adjusting the internal electromagnetic strength to activate and reshape the ferrofluid immersed in a water-based solution. The ferrofluid supports diy at home and can be made using edible oil and iron powder. All toy components are made from safe materials and are securely sealed.
Design Challenge: The challenge lies in reducing costs, making it affordable for more families.
Research: The goal of this project is to provide an entertaining and educational attention training toy for school-aged children. Through expert and user interviews, the design integrates neuroscience and educational science, taking into account brain development needs and children's emotional needs to create a child-friendly design. After conducting market and technology research, feasibility and financial analyses were carried out. The final design won two international awards and two domestic Chinese awards, receiving endorsements from experts and recognition within the industry.
Inspiration: Ferrofluid is an interactive and safe material that, under the control of an electromagnet matrix, can create diverse shapes and movements. It captured my younger sister's curiosity, as she perceived it as a living creature she could interact with. Therefore, I aim to create a unique narrative connection between humans and the material, enhancing this interaction to meet the emotional needs of children during their growth process.
Project Duration: The project was launched in Hangzhou, Zhejiang, in April 2023 and completed in Beijing in August 2024. It won the second prize at the Beijing division of the China international university innovation competition in 2023 and was awarded the European product design award, IDA bronze, and the China design award in 2024.
Operation Flow: Step 1: Put on the medi-headband, place the n-blocks on a flat surface, and power on both devices. Step 2: Focus your attention while the medi-headband collects the data. Step 3: The n-blocks process the brainwave data, causing the ferrofluid moves with signal strength. Greater focus creates more dynamic and intricate shapes. Step 4: Swap out the n-blocks to explore different levels of difficulty.
Patents: Patented.63/404,074.PEAR & MULBERRY, 2022. USPTO
Patented 202421501318.3. Liu Qinyang, Wang YuChen.2024. CNIPA
Copyrights belong to Liu Qinyang & Wang YuChen.2024
Team Members: Liu Qinyang
Wang Yuchen
Wang Xuanzheng
Image Credits: Image #1: Creator Wang Yuchen, Neuro X, 2024.
Image #2: Creator Wang Yuchen, Neuro X, 2024.
Image #3: Creator Wang Yuchen, Neuro X, 2024.
Image #4: Creator Liu Qinyang, Neuro X, 2024.
Image #5: Creator Liu Qinyang, Neuro X, 2024.