Hj Lu Yinpiaolaohao Ambalaj Baijiu de Sinong Wu

Lucrarea Hj Lu Yinpiaolaohao Ambalaj Baijiu de Sinong Wu este un câștigător de mare prestigiu al premiului 2025 A' Design Award de Aur în Categoria de Competiție Design de Ambalaje.

AurAmbalaje· 2025

Hj Lu Yinpiaolaohao Ambalaj Baijiu

de Sinong Wu

Client: Hongji Lu Liquor Brand

Câștigător al premiului A' Design Award de Aur în Categoria Ambalaje

98,445

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #165788

Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre Hj Lu Yinpiaolaohao Ambalaj Baijiu

Provincia Shanxi este unul dintre cele mai importante leagăne ale culturii chineze Baijiu. Acest produs provine din Shanxi. Brandul își are originea în Dinastia Ming din 1529 și posedă o istorie și cultură de peste 500 de ani. Inspirația designului provine din caracteristicile regionale ale Shanxi (cum ar fi Munții Taihang), arhitectura clasică a Dinastiei Ming și mobilierul; în acordarea culorilor, se utilizează contrastul cromatic pentru a intensifica luminozitatea și contrastul formelor cutiei și sticlei, creând un impact vizual. Stilul designului este antic și aduce consumatorilor un tip de frumusețe clasică orientală.

Recunoașterea

Despre A' Design Award de Aur

Hj Lu Yinpiaolaohao Ambalaj Baijiu a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Hj Lu Yinpiaolaohao Ambalaj Baijiu să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Hj Lu Yinpiaolaohao Ambalaj Baijiu creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Dimensiuni și Ambalare: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Etichete: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Tehnologie de Producție: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Provocare de Design: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Cercetare: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inspirație: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Durata Proiectului: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Flux Operațional: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Membrii Echipei: Sinong Wu