Rebrand Next Funcție principală: Branding by Eluan Araujo

Rebrand Next Funcție principală: Branding by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2026

Rebrand Next Funcție principală: Branding

by Eluan Araujo

Client: Ash Studio

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Funcție principală: Branding

Text carte: Acest proiect prezintă un sistem de identitate vizuală conceput pentru a reprezenta coexistența și continuitatea dintre diferite generații în cadrul unui context instituțional comun. Propunerea se bazează pe o structură geometrică clară și modulară, care permite o aplicare flexibilă, păstrând totodată coerența vizuală. Simbolul combină simplitatea formală cu profunzimea simbolică, permițând adaptarea la multiple formate și publicuri. Rezultatul este o identitate durabilă și funcțională, potrivită pentru medii care necesită un echilibru între expresia contemporană și tradiție.

The Recognition

About the A' Design Award de Bronz

Rebrand Next Funcție principală: Branding a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Rebrand Next Funcție principală: Branding să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Rebrand Next Funcție principală: Branding satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.