Zuoxi Rainbow Geacă de puf by Wenhua Wu, Zhijuan Ding and Mei Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Modă, Îmbrăcăminte și Vestimentație Competition Category.
BronzModă· 2025
Zuoxi Rainbow Geacă de puf
by Wenhua Wu, Zhijuan Ding and Mei Liu
Client: Zosee
A' Design Award de Bronz Winner in Modă Category
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- Verified Award Winner
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The Design
About Zuoxi Rainbow Geacă de puf
Zuoxi Rainbow este o geacă de puf concepută pentru copii. Paleta de culori se inspiră din curcubeele naturale și oferă o alternativă la nuanțele estompate ale îmbrăcămintei de iarnă obișnuite. Materialul exterior este realizat din nailon-mătase ușor, cu o finisare protectoare care rezistă la ulei, pete și apă, fără a reduce respirabilitatea sau intensitatea culorilor. Gluga lățită, rezistentă la vânt, blochează curenții reci, în timp ce un strat cu ioni de argint aplicat pe spate ajută la păstrarea căldurii. Croiala ergonomică susține confortul și libertatea de mișcare în timpul activităților în aer liber.
The Recognition
About the A' Design Award de Bronz
Zuoxi Rainbow Geacă de puf a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Zuoxi Rainbow Geacă de puf să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Zuoxi Rainbow Geacă de puf satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Zuoxi Rainbow Down Jacket stands out with its vibrant design inspired by the natural rainbow, diverging from conventional winter wear's dull color schemes. It uniquely integrates DuPont's three-proof technology (oil, stain, and soil resistance) into nylon silk fabric, ensuring durability and easy maintenance while preserving vivid hues. The jacket's ergonomic tailoring offers children maximum comfort and mobility.
- Dimensions & Packaging
- Sleeve Length: 450-695 mm
Half Chest Circumference: 470-635 mm - Tags
- Rainbow-inspired design, DuPont three-proof technology, ergonomic tailoring, silver ion heat-retention, high-fill-power down, environmentally friendly materials, child-focused comfort, vibrant color palette, sustainable production, all-weather protection
- Production Technology
- The outer shell is constructed from nylon silk, a fabric prized for its lightweight durability and smooth texture. This material is further enhanced with DuPont's proprietary three-proof technology, which imparts oil, stain, and water repellency through molecular surface treatments that do not compromise the fabric's breathability or color integrity.
- Design Challenge
- The most challenging aspect of the Zuoxi Rainbow Down Jacket design process was balancing aesthetic innovation with functional excellence and sustainable practices. Internally, the team had to reconcile historical perceptions of winter wear (typically associated with muted colors and bulk) with a vibrant, lightweight design that appeals to children's lively nature. Socially, there was a need to address parents' concerns regarding safety and hypoallergenic properties, especially for children with sensitive respiratory systems.
- Research
- 1. Research Type
Applied research, combining quantitative and qualitative methods.
2. Research Objectives
Evaluate the practicality and comfort of the product design.
Analyze consumer satisfaction.
Identify potential areas for improvement.
3. Methods
Surveys, focus group discussions, and field tests.
4. Results
High Satisfaction: The colors and design are well-received.
Functional Validation: Good warmth retention and water/stain resistance.
Suggestions for Improvement: Add adjustable cuffs for better fit across different body types. - Inspiration
- The inspiration for the Zuoxi Rainbow Down Jacket stems from the desire to bring warmth and vitality into the monotonous palette of traditional winter clothing through the vibrant spectrum of a natural rainbow. Motivated by the need for functional yet emotionally expressive children's wear, the design team sought to create a jacket that not only protects against the elements but also celebrates the innocence and liveliness of childhood.
- Project Duration
- The project began in April 2023 in Wuxi, Jiangsu, China, and concluded in March 2024. It became available for sale on major sales platforms starting from April 2024.
- Operation Flow
- Through the use of meticulously designed ergonomic tailoring, the jacket ensures comfort and freedom of movement for children during activities. Particularly, the widened windproof hood design effectively blocks cold winds, keeping children warm during outdoor activities. The silver ion heat-retention layer on the back utilizes "Back-Warm Technology" to continuously provide warmth, ensuring optimal comfort for children in low-temperature environments.
- Team Members
- Wu Wenhua
Ding Zhijuan
Liu Mei
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