Threegun Design de Ambalaj by E2W Studio

Threegun Design de Ambalaj by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2025

Threegun Design de Ambalaj

by E2W Studio

Client: E2W Studio

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Design de Ambalaj

De la înființare, Threegun a folosit în mod constant culoarea roșie, profund înrădăcinată în tradiția chineză, ca element central al identității sale vizuale. Nuanța roșie este considerată unul dintre activele esențiale care trebuie păstrate în cadrul sistemului vizual al brandului. Utilizarea sistematică a sistemelor de grilă în ambalaj unifică aspectul. În ceea ce privește fundalul ambalajului, designerii au integrat în mod modern caracterul Trei în designul modelului. Acest motiv a devenit un element vizual cheie pentru Threegun, continuând să joace un rol semnificativ în designul lor vizual ulterior.

The Recognition

About the A' Design Award de Bronz

Threegun Design de Ambalaj a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Threegun Design de Ambalaj să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Threegun Design de Ambalaj satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop