Rotary Sans Font tipografic by Paul Robb and Moira Bartoloni

Rotary Sans Font tipografic by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2025

Rotary Sans Font tipografic

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award de Argint Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #167715

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rotary Sans Font tipografic

Rotary Sans este un font tipografic OpenType sans-serif cu structuri geometrice și ușoare variații de formă. Include capcane de cerneală în formă de pară care ajută la lizibilitate și adaugă un element vizual distinct. Fontul oferă un set complet de glife latine, plus caractere alternative și ligaturi, pentru diverse utilizări tipografice. Designul său pune accent pe claritate și consecvență, fiind potrivit pentru contexte precum branding-ul. Rotary Sans este disponibil în mai multe greutăți și stiluri, utilizabil atât în formate digitale, cât și tipărite, acolo unde sunt necesare lizibilitate și aspect uniform.

The Recognition

About the A' Design Award de Argint

Rotary Sans Font tipografic a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Rotary Sans Font tipografic să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Rotary Sans Font tipografic este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb