Diageo Travel Retail Design Interior pentru Retail de L'Atelier Five Ltd.

Lucrarea Diageo Travel Retail Design Interior pentru Retail de L'Atelier Five Ltd. este un câștigător de mare prestigiu al premiului 2025 A' Design Award de Bronz în Categoria de Competiție Design Interior.

BronzInterior· 2025

Diageo Travel Retail Design Interior pentru Retail

de L'Atelier Five Ltd.

Client: L'Atelier Five Ltd

Câștigător al premiului A' Design Award de Bronz în Categoria Interior

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Designul

Despre Diageo Travel Retail Design Interior pentru Retail

Diageo Travel Retail este un design interior de tip shop-in-shop conceput pentru terminalul de lux al Aeroportului Internațional Incheon din Seul. Magazinul acoperă 40,12 metri pătrați și are pereți înalți de 2,7 metri. Pereți sculpturali din Corian termoformat curbează ușor spațiul, urmând ideea unei pietre modelate de lichid. Metalul perforat, unitățile de expunere realizate la comandă și mobilierul personalizat completează interiorul. Layout-ul curbat ghidează vizitatorii de-a lungul unui traseu care prezintă mai multe branduri de whiskey într-un mediu calm și unitar.

Recunoașterea

Despre A' Design Award de Bronz

Diageo Travel Retail Design Interior pentru Retail a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Diageo Travel Retail Design Interior pentru Retail să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Diageo Travel Retail Design Interior pentru Retail satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimensiuni și Ambalare: 40.12 meter square
2.7M tall walls
Etichete: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Tehnologie de Producție: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Provocare de Design: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Cercetare: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspirație: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Durata Proiectului: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Flux Operațional: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Brevete: Diageo Scotland Ltd
Membrii Echipei: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Credite Imagini: L’Atelier Five Ltd. and Diageo Scotland Ltd.