Coffee Wave Pungă de Cafea by ABC Design Communication

Coffee Wave Pungă de Cafea by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2025

Coffee Wave Pungă de Cafea

by ABC Design Communication

Client: Kyma Coffee Grinder’s

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #168188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Wave Pungă de Cafea

Ambalajul pentru cafeaua filtru Coffee Wave prezintă un design care captează privirea, în special în rândul publicului tânăr. Influențat de estetica suprarealistă, acesta îmbină elemente alb-negru cu tehnici îndrăznețe de blocare a culorilor pentru a crea o compoziție vizuală distinctivă. Combinația de contrast și detalii vibrante conferă ambalajului o senzație dinamică, făcându-l mai captivant din punct de vedere vizual. Această abordare de design urmărește să creeze o conexiune cu consumatorii, invitându-i să exploreze brandul și identitatea sa.

The Recognition

About the A' Design Award de Bronz

Coffee Wave Pungă de Cafea a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Coffee Wave Pungă de Cafea să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Coffee Wave Pungă de Cafea satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava