Chinese Zodiac Gift Box Cutie Cadou by Tao Ran

Chinese Zodiac Gift Box Cutie Cadou by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2025

Chinese Zodiac Gift Box Cutie Cadou

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Cutie Cadou

Cutia Cadou Zodiac Chinezesc este o cutie de ambalaj creată pentru păpușile Zodiacului Chinezesc. Animalele zodiacale sunt desenate cu linii simple, în locul metodelor tradiționale de ilustrare. Fiecare model rămâne concis și facil de recunoscut, îmbinând teme ancestrale cu un limbaj vizual modern. Cutia exterioară este realizată din carton gri de 1000g și hârtie alb-glacial de 128g cu ștanțare la cald. Cutia interioară este realizată din carton gri de 500g și hârtie alb-glacial de 128g cu ștanțare la cald și o tavă din EVA sculptată. Cutia este concepută ca un cadou pentru prieteni.

The Recognition

About the A' Design Award de Bronz

Chinese Zodiac Gift Box Cutie Cadou a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Chinese Zodiac Gift Box Cutie Cadou să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Chinese Zodiac Gift Box Cutie Cadou satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.