Aur Târg Comercial · 2025
Skyline Stories Stand Expozițional
by Smart Design Expo Marzena Michalska
- A' Design Award de Aur 2025 in Târg Comercial
- CLIENT: Smart Design Expo
- Estimated Number of Design Views: 31,954
- Verification code C08D861224 · Verify this award
Colors
About Skyline Stories Stand Expozițional
Skyline Stories este un stand expozițional creat pentru un târg comercial. Standul are două niveluri. Coloane personalizate din oțel susțin o podea supraînălțată la 4,2 metri, iar o grindă de 10,5 metri permite o deschidere liberă pentru expunere. Turnuri LED cu o înălțime de 6,5 metri funcționează ca ecrane multimedia și creează efectul unui orizont urban. Un balcon în consolă de 2,5 pe 5 metri susține grădini verticale deasupra vizitatorilor. Materialele includ panouri laminate în tonuri închise, cu decoruri de piatră și lemn băițuit negru, cu detalii aurii și de cupru. Vizitatorii se deplasează între niveluri și privesc produsele din unghiuri diferite.
About the A' Design Award de Aur
Skyline Stories Stand Expozițional a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Skyline Stories Stand Expozițional să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Skyline Stories Stand Expozițional creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.
Press Kit
- Unique Properties
- This exhibition stand redefines traditional fair space through its exceptional vertical design and open architecture. The key feature is an elevated upper level creating double-height spaces that showcase products in their true architectural scale. The design integrates multimedia towers reaching 6.5m, creating an urban skyline effect while serving as dynamic content displays. A distinctive cantilevered balcony introduces suspended gardens, adding natural elements above visitors' heads.
- Dimensions & Packaging
- Materials used included a set of dark, elegant laminated panels featuring stone and black-stained wood decors. These were complemented by details in gold and copper tones. The client's products were showcased in a specially selected gold-copper finish.
- Tags
- booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
- Production Technology
- The stand integrates advanced engineering solutions with custom steel columns supporting a 4.2m elevated floor. A specialized 10.5m beam enables open-span display, while 6.5m LED towers are stabilized through concealed floor bases. The 2.5m x 5m cantilevered balcony supports vertical gardens. Construction integrates seamlessly with multimedia elements within the architectural framework.
- Design Challenge
- The project faced significant engineering hurdles including a non-standard floor height of 4.2m (versus typical 3m) to accommodate tall product displays. The key challenge was maximizing limited space while maintaining stand openness. This was achieved through innovative structural solutions and the integration of a large cantilevered balcony (2.5m x 5m) for vertical gardens. Each challenge required balancing architectural vision with exhibition safety regulations and space constraints.
- Research
- Research focused on merging exhibition design with urban architectural storytelling. Through analysis of vertical space utilization and visitor flow patterns at trade fairs, we developed a multi-level design concept inspired by Manhattan's skyline. The study of multimedia integration in architectural spaces led to innovative solutions for product presentation. The resulting design transformed technical displays into an urban narrative, maximizing vertical space while maintaining accessibility.
- Inspiration
- The design draws inspiration from Manhattan's iconic architecture, particularly its distinctive skyline and the historic Flatiron Building, where Aluprof contributed to its renovation. The concept reimagines urban verticality through a series of LED-covered towers that mirror contemporary skyscrapers. The integration of multimedia elements and elevated gardens reflects modern urban development's balance between technology and nature, while demonstrating architectural capabilities at true scale. We drew inspiration from cascading architecture, creating a flowing, multi-level design.
- Project Duration
- The project was created in the first half of October 2024 in Poznan. Construction was completed between December 2024 and January 2025 in Munich. The project was exhibited at BAU Munich in 2025.
- Operation Flow
- The space creates a natural visitor journey across multiple levels. Ground floor showcases large-scale products at true height, while multimedia towers display dynamic content. An elevated walkway offers new perspectives of exhibits below, and a cantilevered garden balcony provides an unexpected vertical element. This multi-level flow enables visitors to experience products from different angles, revealing new aspects at every turn.
- Patents
- Trademark (2025) Smart Design Expo.
- Image Credits
- Image #1: (Photographer) Patryk Lewinski, 2025
Optional Image #1: (Photographer) Patryk Lewinski, 2025
Optional Image #2: (Photographer) Patryk Lewinski, 2025
Optional Image #3: (Photographer) Patryk Lewinski, 2025
Optional Image: #4: (Photographer) Patryk Lewinski, 2025
