Bronz Ambalaje · 2025

Marlenka Ambalaj

by David Kantor

A' Design Award de Bronz 2025 in Ambalaje
CLIENT: Marlenka International s.r.o.
Estimated Number of Design Views: 18,016
Verification code 2C332277B9 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Marlenka Ambalaj

Redesignul ambalajului Marlenka se concentrează pe un design curat și distinctiv care asigură o prezență puternică pe raft și o diferențiere clară în întreaga gamă de produse. Sistemul de ambalare este conceput pentru a acomoda o varietate de prăjituri și deserturi pe bază de miere, utilizând o abordare structurată pentru a distinge aromele, formatele și dimensiunile. Estetica vizuală premium sporește atractivitatea produsului, în timp ce materialele inovatoare și tehnologiile avansate de imprimare garantează o calitate excepțională. Designul rafinat nu doar că îmbunătățește experiența consumatorului, dar consolidează și identitatea de brand Marlenka și poziționarea pe piață.

About the A' Design Award de Bronz

Marlenka Ambalaj a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Marlenka Ambalaj să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Marlenka Ambalaj satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Press Kit

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Image Credits: David Kantor
Petr Vaněk