Espada Selvagem Identitate Vizuală by Pedro Panetto

Espada Selvagem Identitate Vizuală by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2025

Espada Selvagem Identitate Vizuală

by Pedro Panetto

Client: Pedro Panetto

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Espada Selvagem Identitate Vizuală

Espada Selvagem este o identitate vizuală pentru un club de scrimă medievală din Brazilia. Designul este inspirat de fiarele heraldicii antice, reinterpretate într-un mod modern. A fost ales un jaguar deoarece animalul este originar din Brazilia și sugerează viteză, energie și competitivitate. Petele jaguarului sunt formate din cercuri care creează, de asemenea, un sentiment de mișcare. Desenul respectă proporția numărului de aur. Simbolul este construit în format vectorial, astfel încât identitatea poate fi aplicată pe uniforme, ecusoane, cărți, medalii, steaguri și rețele sociale, în numeroase dimensiuni.

The Recognition

About the A' Design Award de Bronz

Espada Selvagem Identitate Vizuală a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Espada Selvagem Identitate Vizuală să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Espada Selvagem Identitate Vizuală satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.