Seven Hills Whisky Ambalaj pentru Băuturi by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award de Argint in Design de Ambalaje Competition Category.
ArgintAmbalaje· 2025
Seven Hills Whisky Ambalaj pentru Băuturi
Client: Seven Hills Distillery Kft.
A' Design Award de Argint Winner in Ambalaje Category
- 21,580
- Verified Award Winner
- Verify Award Status for #170700
The Design
About Seven Hills Whisky Ambalaj pentru Băuturi
Primul whisky single malt afumat din Ungaria, distins prin caracterul său distinctiv cu note de nuci și asemănător cu Tokaji Aszú, datorită maltului de orz afumat peste tescovină organică de struguri Tokaji Aszú. Caracteristicile moderne și elegante ale etichetei derivă din forma iconică de cifră 7 a logo-ului Sevenhills, contrabalansată cu delicatețe de reprezentarea abstractă a fumului, care se înfășoară ludic în jurul sticlei.
The Recognition
About the A' Design Award de Argint
Seven Hills Whisky Ambalaj pentru Băuturi a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Seven Hills Whisky Ambalaj pentru Băuturi să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Seven Hills Whisky Ambalaj pentru Băuturi este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Team Members
- Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh
Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós - Image Credits
- Bence Szabó- A Borfotós
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