Masseria Auraterrae Funcție Principală: Resort Natural by Bepi Povia

Masseria Auraterrae Funcție Principală: Resort Natural by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fier in Design de Arhitectură, Clădiri și Structuri Competition Category.

FierArhitectură· 2025

Masseria Auraterrae Funcție Principală: Resort Natural

by Bepi Povia

Client: BPI&G + Partners

A' Design Award de Fier Winner in Arhitectură Category

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Verified Award Winner

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The Design

About Masseria Auraterrae Funcție Principală: Resort Natural

Text Carte: Masseria Auraterrae este un resort natural situat în Polignano a Mare, Puglia, Italia. Proiectul restaurează o clădire istorică de 3000 de metri pătrați, amplasată pe un teren de 120000 de metri pătrați. Designul urmează conceptul Roots (Rădăcini), care valorifică practicile tradiționale, materialele locale și tehnicile de construcție transmise din generație în generație. Materialele disponibile la nivel local reduc necesitățile de transport și susțin economia locală. Sunt integrate colectarea apei de ploaie, energia din surse renovabile și managementul deșeurilor organice. Epigrafele din piatră și alte elemente istorice au fost păstrate.

The Recognition

About the A' Design Award de Fier

Masseria Auraterrae Funcție Principală: Resort Natural a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Masseria Auraterrae Funcție Principală: Resort Natural să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Masseria Auraterrae Funcție Principală: Resort Natural merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.