Freistil Identitate Corporativă de Ina Oakley

Lucrarea Freistil Identitate Corporativă de Ina Oakley este un câștigător de mare prestigiu al premiului 2025 A' Design Award de Bronz în Categoria de Competiție Design Grafic.

BronzGrafică· 2025

Freistil Identitate Corporativă

de Ina Oakley

Client: Freistil Praxis Caspary

Câștigător al premiului A' Design Award de Bronz în Categoria Grafică

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Despre Freistil Identitate Corporativă

Freistil este o identitate corporativă creată pentru un cabinet de fizioterapie. Identitatea acoperă suporturi tipărite și digitale, incluzând cărți de vizită, bannere, îmbrăcăminte și un site web. Numele Freistil înseamnă stil liber și face referire la metodele flexibile de tratament alese pentru fiecare pacient. Elementele ilustrative leagă meșteșugul tradițional de ideile moderne, în timp ce un logo bazat pe text, cu un efect de întindere, sugerează mișcare și deschidere. Paleta de culori folosește violet, coral, alb-crem și albastru. Au fost selectate hârtii fine și materiale sustenabile, iar acolo unde a fost posibil, s-au folosit furnizori locali.

Recunoașterea

Despre A' Design Award de Bronz

Freistil Identitate Corporativă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Freistil Identitate Corporativă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Freistil Identitate Corporativă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimensiuni și Ambalare: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etichete: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Tehnologie de Producție: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Provocare de Design: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Cercetare: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspirație: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Durata Proiectului: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Flux Operațional: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Brevete: buero inaoakley, 2024
Membrii Echipei: Ina Oakley and Anne-Marie Bayer
Credite Imagini: Mockup Maison, Adobe Firefly and Nastasic