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Sooze Perie de păr by Yitzu Chen
Sooze Perie de păr by Yitzu Chen
Sooze Perie de păr by Yitzu Chen
Sooze Perie de păr by Yitzu Chen
Sooze Perie de păr by Yitzu Chen

Bronz Produs Cosmetic · 2025

Sooze Perie de păr

by Yitzu Chen

  • A' Design Award de Bronz 2025 in Produs Cosmetic
  • CLIENT: Sooze
  • Estimated Number of Design Views: 34,179
  • Verification code D65F106AEF · Verify this award
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About Sooze Perie de păr

Sooze este o perie de păr concepută pentru îngrijirea zilnică a părului, acasă și în timpul călătoriilor. Perii se retractează, astfel încât părul prins poate fi îndepărtat cu ușurință, iar peria rămâne protejată în timpul depozitării. Un pulverizator cu ceață fină este integrat în corpul periei pentru a umezi părul și pentru a favoriza absorbția produselor de îngrijire a părului. Perii antistatici ajută la reducerea electrizării în timpul periajului și al masajului scalpului. Forma compactă și ergonomică ascunde componentele funcționale, iar un capac decorativ magnetic poate fi schimbat pentru a personaliza aspectul.

About the A' Design Award de Bronz

Sooze Perie de păr a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Sooze Perie de păr să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Sooze Perie de păr satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Press Kit

Unique Properties
This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging
Small: Length101mm x Width60mm x Height 30mm
Tags
Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology
In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge
This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research
We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration
Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration
The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow
Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.

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