Auto Motion Showroom Auto by Shunsuke Ohe

Auto Motion Showroom Auto by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2025

Auto Motion Showroom Auto

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award de Argint Winner in Interior Category

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The Design

About Auto Motion Showroom Auto

Un showroom în care sunt expuse și vândute mașini de lux. Săli de conferințe, birouri, săli de odihnă etc. sunt dispuse în jurul spațiului circular de expoziție. Design-ul tavanului este demn de remarcat. Tavanul este împărțit în două secțiuni, o secțiune înaltă și una joasă, iar secțiunea înaltă este realizată prin suprapunerea unor panouri subțiri, cu iluminare indirectă la îmbinările dintre panouri, creând o senzație de plutire. Există, de asemenea, o sală de negociere care este conectată fără întrerupere la spațiul de expoziție și care a fost proiectată cu calcule meticuloase pentru a stimula dorința de achiziție a cumpărătorilor.

The Recognition

About the A' Design Award de Argint

Auto Motion Showroom Auto a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Auto Motion Showroom Auto să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Auto Motion Showroom Auto este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio