Geneus DNA and Gatta Interior de magazin, Interior de cafenea de After Design Living and Space Co.,Ltd.

Lucrarea Geneus DNA and Gatta Interior de magazin, Interior de cafenea de After Design Living and Space Co.,Ltd. este un câștigător de mare prestigiu al premiului 2025 A' Design Award de Argint în Categoria de Competiție Design Interior.

ArgintInterior· 2025

Geneus DNA and Gatta Interior de magazin, Interior de cafenea

de After Design Living and Space Co.,Ltd.

Client: After Design Living and Space Company Limited

Câștigător al premiului A' Design Award de Argint în Categoria Interior

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Despre Geneus DNA and Gatta Interior de magazin, Interior de cafenea

Geneus DNA and Gatta este un interior comercial multifuncțional care combină serviciile de testare genetică personalizată cu o cafenea. Numele Gatta provine de la cele patru baze ale ADN-ului: A, C, G și T, simbolizând sănătatea personalizată. Proiectul ocupă două unități adiacente de 6 pe 5 metri, totalizând 60 de metri pătrați. O parte oferă servicii de testare genetică, în timp ce cealaltă servește cafea. Oțelul inoxidabil, policarbonatul transparent, liniile curbate și iluminatul cu benzi LED creează un aspect futurist. Amenajarea deschisă ghidează vizitatorii de la știință la confort, făcând ca testarea să pară mai puțin intimidantă.

Recunoașterea

Despre A' Design Award de Argint

Geneus DNA and Gatta Interior de magazin, Interior de cafenea a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Geneus DNA and Gatta Interior de magazin, Interior de cafenea să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Geneus DNA and Gatta Interior de magazin, Interior de cafenea este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

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Proprietăți Unice: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensiuni și Ambalare: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Etichete: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Tehnologie de Producție: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Provocare de Design: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Cercetare: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspirație: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Durata Proiectului: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Flux Operațional: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Brevete: After Design Living and Space Co.,Ltd., 2025
Membrii Echipei: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong