Guanshan Identitate de Brand by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fier in Design Grafic Competition Category.

FierGrafică· 2025

Guanshan Identitate de Brand

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award de Fier Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #172951

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guanshan Identitate de Brand

Guanshan este o identitate de brand creată pentru un ceainărie specializată în ceai cu lapte. Designul folosește caracterele chinezești ca fundament și modernizează structura scrierii clericale tradiționale, păstrându-i totodată spiritul clasic. Ancorată în estetica obiectuală orientală, identitatea combină imaginea evantaielor pictate în cerneală cu cea a veselei de ceai. Motivul central prezintă un evantai și o ceașcă de ceai într-o compoziție suprapusă, creând un simbolism dual. Tușele de cerneală sugerează structura din bambus a evantaiului rotund tradițional, iar silueta ceștii se inspiră din bolurile de ceai Jianzhan.

The Recognition

About the A' Design Award de Fier

Guanshan Identitate de Brand a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Guanshan Identitate de Brand să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Guanshan Identitate de Brand merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Dimensions & Packaging: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Tags: Oriental, Creativity, Tea , Ink Painting, Chinese
Production Technology: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspiration: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Project Duration: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Operation Flow: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Patents: Copyrights belong to Hong Jia Min, 2024.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min