Chateau Loulan Ambalaj pentru Sticlă de Vin by Wen Liu

Chateau Loulan Ambalaj pentru Sticlă de Vin by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2026

Chateau Loulan Ambalaj pentru Sticlă de Vin

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Fier Winner in Ambalaje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Ambalaj pentru Sticlă de Vin

Chateau Loulan este un design de ambalaj pentru un vin alb demidulce cu conținut scăzut de alcool, produs în China. Eticheta este realizată din metal, cu colorare parțială și finisaj mat, și o înfățișează pe legendara figură cunoscută drept Frumusețea din Loulan. Decupajele traforate, inspirate de tehnica albului zburător din caligrafia chineză, formează o fereastră semitransparentă care dezvăluie culoarea vinului din interior. Trăsăturile caligrafice de la baza sticlei evocă peisajul deșertic al cramei. Sticla măsoară 76 pe 76 pe 300 de milimetri.

The Recognition

About the A' Design Award de Fier

Chateau Loulan Ambalaj pentru Sticlă de Vin a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Chateau Loulan Ambalaj pentru Sticlă de Vin să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Chateau Loulan Ambalaj pentru Sticlă de Vin merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu