Unheardible Branding pentru Competiție Muzicală by Bloom GmbH Nürnberg

Unheardible Branding pentru Competiție Muzicală by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 A' Design Award de Argint in Publicitate Competition Category.

ArgintPublicitate· 2026

Unheardible Branding pentru Competiție Muzicală

by Bloom GmbH Nürnberg

Client: D-Bue Wettbewerb

A' Design Award de Argint Winner in Publicitate Category

20,535

Verified Award Winner

Verify Award Status for #173864

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Unheardible Branding pentru Competiție Muzicală

D-bue este un tip special de competiție muzicală: o dată la doi ani, studenți selectați din academiile de muzică germane își prezintă ideile artistice individuale într-o serie de concerte. Bloom a dezvoltat un concept de comunicare personalizat pentru acest format special. Accentul cade pe o sculptură sonoră dinamică, creată dintr-o vizualizare 3D a sunetului. Aceasta ia urechea umană ca punct de pornire și se mulează pe logo-ul sonor dezvoltat pentru competiție, ca simbol al experimentalului, al nemaiauzitului. Neologismul Unheardible completează partea vizuală și asigură vizibilitate și recognoscibilitate.

The Recognition

About the A' Design Award de Argint

Unheardible Branding pentru Competiție Muzicală a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Unheardible Branding pentru Competiție Muzicală să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Unheardible Branding pentru Competiție Muzicală este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Dimensions & Packaging: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Tags: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Production Technology: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Design Challenge: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Inspiration: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Project Duration: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Operation Flow: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Team Members: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert