Tianyoude 4600 Ambalaj pentru băuturi spirtoase de Sinong Wu

Lucrarea Tianyoude 4600 Ambalaj pentru băuturi spirtoase de Sinong Wu este un câștigător de mare prestigiu al premiului 2026 A' Design Award de Argint în Categoria de Competiție Design de Ambalaje.

ArgintAmbalaje· 2026

Tianyoude 4600 Ambalaj pentru băuturi spirtoase

de Sinong Wu

Client: Sinong Creative

Câștigător al premiului A' Design Award de Argint în Categoria Ambalaje

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Designul

Despre Tianyoude 4600 Ambalaj pentru băuturi spirtoase

Tianyoude 4600 este un design de ambalaj pentru băutura spirtoasă Qingke, provenită de pe Platoul Qinghai-Tibet. Ilustrațiile înfățișează munții cu vârfuri înzăpezite și ghețarii regiunii de mare altitudine. Ambalajul folosește o metodă interactivă de deschidere, astfel încât peisajul platoului este dezvăluit în momentul deschiderii cutiei. Structura este realizată din carton ondulat reciclat, iar o decupare integrată creează un mâner încorporat, astfel încât nu mai este nevoie de o pungă de cumpărături. Un voucher aflat în interior permite reumplerea sticlei în magazine selectate sau reutilizarea acesteia ca vază.

Recunoașterea

Despre A' Design Award de Argint

Tianyoude 4600 Ambalaj pentru băuturi spirtoase a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Tianyoude 4600 Ambalaj pentru băuturi spirtoase să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Tianyoude 4600 Ambalaj pentru băuturi spirtoase este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Tianyoude Qingke liquor packaging design, brand comes from the Qinghai Tibet Plateau. Design with the concepts of ecology, interactivity, and sustainability. High altitude visuals are brought to the design through illustrations. When opening the packaging, the interactive design concept gives consumers an immersive experience, like a public service advertisement that makes consumers feel the importance of environmental protection. Made of recycled corrugated paper, the structural design allows the packaging to come with a handle, eliminating the need for shopping bags and making it more environmentally friendly.
Dimensiuni și Ambalare: 265mmX160mmX160mm
Etichete: Plateau，Snow mountain，Interactive Packaging Design，Glacier，Environmentally friendly packaging design，Snow leopard
Tehnologie de Producție: The packaging is made of recycled corrugated paper, which has the characteristics of lightweight, easy processing, and low cost. More than 80% of it can be recycled and reused without incineration pollution. The waste can be naturally degraded or reused, and the recycling technology is mature and cost-effective. The structural design provides a handle for packaging, eliminating the need for shopping bags and making them more environmentally friendly. Inside the box, a redemption voucher is designed, which consumers can bring to designated stores to pack wine or serve as a vase, achieving the reuse of the bottle body.
Provocare de Design: The most difficult part of this project is how to express the brand's regional attributes. The brand is located in the highest place in the world - the Qinghai Tibet Plateau, which is above the snow line all year round.
The packaging design adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle", eliminating the need for shopping bags
In the design, we combined unique brand culture and regional culture for the design. All of this is a new design that has not appeared in traditional Chinese liquor. Not only does it consider environmental protection and sustainability, but it also brings consumers high-end and interactive visual enjoyment, while conveying the brand's natural and ecological culture to consumers.
Cercetare: The designer combines the brand's unique high-altitude environment and uses illustrations in this project to reflect the beauty of the brand and products through the interactivity and sustainability of the packaging when opened. To attract consumers and make them feel the "spiritual enjoyment" and "environmentally friendly packaging can also reflect the quality of the product".
Inspirație: In China, the packaging of alcoholic beverages is too luxurious, and most brands use environmentally unfriendly materials to reflect the uniqueness and value of their products. The designer of this project achieved this goal through the unique environment of Tianyoude brand plateau, using illustrations and combining the interactivity and environmental friendliness of packaging to create a brand unique beauty and express product quality. At the same time, it also conveys the concepts of ecology, nature, and purity to consumers, and environmentally friendly materials can be designed to convey the uniqueness and value of products.
Durata Proiectului: The project started design in Chengdu in December 2024 and was completed in Chengdu in the first quarter of 2025.
Flux Operațional: The packaging adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle" without a shopping bag, making it easy to use this packaging. All of this is not present in similar packaging designs. Bringing spiritual enjoyment to consumers, while also benefiting the environment.
Brevete: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Membrii Echipei: Sinong Wu
Credite Imagini: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.