Ankodoki Jeleu dulce de fasole by Fumiko Okazeri

Ankodoki Jeleu dulce de fasole by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2026

Ankodoki Jeleu dulce de fasole

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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Colors

The Design

About Ankodoki Jeleu dulce de fasole

Acest ambalaj a fost creat pentru gama de yokan lansată de un producător japonez de pastă de fasole cu o tradiție îndelungată. Păstrând valoarea tradițională a yokanului, se desprinde de stilul convențional de ambalaj greoi. Designul nostalgic, dar lejer aduce căldură și accesibilitate, potrivindu-se perfect cu gustul organic și simplu al dulciurilor. Apreciat chiar și de cei nefamiliarizați cu wagashi, ambalajul a fost foarte bine primit și a câștigat numeroase premii atât în Japonia, cât și în străinătate.

The Recognition

About the A' Design Award de Bronz

Ankodoki Jeleu dulce de fasole a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Ankodoki Jeleu dulce de fasole să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Ankodoki Jeleu dulce de fasole satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.