Hellenic Routes Sticlă de Vin Reutilizabilă by Antonia Skaraki

Hellenic Routes Sticlă de Vin Reutilizabilă by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2026

Hellenic Routes Sticlă de Vin Reutilizabilă

by Antonia Skaraki

Client: Elgeka

A' Design Award de Argint Winner in Ambalaje Category

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The Design

About Hellenic Routes Sticlă de Vin Reutilizabilă

Hellenic Routes este o sticlă de vin reutilizabilă, concepută ca un suvenir cultural. Sticla dreptunghiulară din sticlă are o formă plată, asemănătoare unei cărți, care facilitează manipularea și depozitarea. Etichetele sunt stilizate sub formă de timbre poștale și înfățișează costume folclorice regionale asociate zonelor vinicole grecești. Hârtia premium cu finisaje texturate și tiparul detaliat pun în valoare ilustrațiile costumelor și elementele de încadrare. Sticla măsoară 96 mm lățime, 42 mm adâncime și 175 mm înălțime. Forma sa invită la reutilizare ca obiect de colecție sau decorativ.

The Recognition

About the A' Design Award de Argint

Hellenic Routes Sticlă de Vin Reutilizabilă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Hellenic Routes Sticlă de Vin Reutilizabilă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Hellenic Routes Sticlă de Vin Reutilizabilă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas