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Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial by Hktdc Creative Department

Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design de Evenimente Competition Category.


BronzEveniment· 2026

Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award de Bronz Winner in Eveniment Category

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The Design

About Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial

Fashion Instyle 2025 este un design de târg comercial creat pentru un eveniment internațional de sourcing în domeniul modei, desfășurat pe parcursul a patru zile. Expoziția a ocupat aproximativ 8.800 de metri pătrați într-un centru de convenții și expoziții din Hong Kong. O zonă centrală numită Next a prezentat materiale noi în cadrul a trei domuri tematice, utilizând un spațiu imersiv și iluminat special pentru a îmbunătăți vizibilitatea materialelor. Cinci designeri locali au fost prezentați alături de peste 60 de expozanți internaționali. O scenă de catwalk a oferit locuri pentru până la 200 de invitați. Aranjamentele modulare și circulația zonată au susținut un flux clar al vizitatorilor și networkingul.

The Recognition

About the A' Design Award de Bronz

Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Fashion Instyle 2025 Design de Expoziție pentru Târg Comercial satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging
The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags
Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology
Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge
A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research
It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration
The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration
The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow
The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members
HKTDC Creative Department
Image Credits
Hong Kong Trade Development Council

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