Roofarm Rebranding Funcție Principală: Identitate de Brand by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2026

Roofarm Rebranding Funcție Principală: Identitate de Brand

by Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Roofarm Rebranding Funcție Principală: Identitate de Brand

Text Carte: Acest proiect este o inițiativă de rebranding care însoțește extinderea afacerii Roofarm. Compania a crescut din agricultura urbană pe acoperișuri și se extinde acum în agricultura rurală la scară largă, în paralel cu operațiunile sale urbane. În această etapă, viziunea corporativă a fost redefinită ca Reinventarea Agriculturii pentru a Susține Aprovizionarea Mondială cu Alimente. Această viziune a fost transpusă într-o identitate inspirată de circuite, care exprimă agricultura ca infrastructură. Identitatea prezintă două forme interconectate care simbolizează relația dintre sistemele urbane și cele rurale.

The Recognition

About the A' Design Award de Bronz

Roofarm Rebranding Funcție Principală: Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Roofarm Rebranding Funcție Principală: Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Roofarm Rebranding Funcție Principală: Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions & Packaging: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Production Technology: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Challenge: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Research: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiration: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Project Duration: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operation Flow: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Team Members: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Image Credits: Naoki Eguchi / Taiki Yamada