Zna Z9 Interfață Om-Mașină pentru Automobile by Beijing Pursuer Network Technology Co., Ltd.

Zna Z9 Interfață Om-Mașină pentru Automobile by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award de Argint in Design de Interfață Competition Category.

ArgintInterfață· 2026

Zna Z9 Interfață Om-Mașină pentru Automobile

by Beijing Pursuer Network Technology Co., Ltd.

Client: Zhengzhou Nissan Automobile.Co.,Ltd.

A' Design Award de Argint Winner in Interfață Category

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The Design

About Zna Z9 Interfață Om-Mașină pentru Automobile

Zna Z9 este un sistem de interfață om-mașină pentru cockpitul digital al unei camionete de teren. Interfața utilizează tranziții fluide între scene 3D în locul meniurilor arborescente complexe. Ecranul de înaltă definiție de 12,8 inchi se adaptează la schimbările de timp, vreme și mediul înconjurător. Este acceptată interacțiunea multimodală, incluzând atingerea, controlul prin gesturi, un asistent vocal și recunoașterea biometrică, ceea ce reduce încărcarea cognitivă. O textură semitransparentă de sticlă mată și forme geometrice înclinate conferă interfeței o identitate robustă.

The Recognition

About the A' Design Award de Argint

Zna Z9 Interfață Om-Mașină pentru Automobile a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Zna Z9 Interfață Om-Mașină pentru Automobile să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Zna Z9 Interfață Om-Mașină pentru Automobile este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensions & Packaging: With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Tags: Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology: Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge: The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Research: As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration: Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Duration: Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow: The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Team Members: Beijing Pursuer Network Technology Co., Ltd.